PRESS RELEASE: Zappy Supports Small Businesses Affected by Sendle Disruption, Calls for Industry-Wide Collaboration to Protect Ecommerce Stability

Sydney, Australia – 12/1/2026
Amid the delivery disruptions affecting Sendle customers across Australia, logistics technology platform Zappy has stepped in to support impacted small businesses and online retailers, emphasising that reliable delivery is essential for the health of the broader ecommerce ecosystem.

Jimmy Wu, CEO of Zappy, said the challenges faced by Sendle users highlight how critical delivery reliability is to small businesses — and how quickly consumer trust can be shaken when disruptions occur.

“For many small businesses, delivery isn’t an operational detail — it is their customer experience,” Mr Wu said.
“When a disruption happens, the impact is immediate: orders stall, customer enquiries surge, and cashflow becomes unpredictable. It affects not just individual sellers, but trust in ecommerce as a whole.”

Mr Wu noted that the disruption illustrates a broader industry vulnerability — not a failure of any one company — and urged the entire delivery and ecommerce sector to work together.

“This situation reminds us that no single provider is immune to challenges,” he said.
“Our focus now should be helping affected businesses stay afloat. I strongly encourage courier providers, technology platforms, retail partners and industry bodies to come together, share resources where possible, and support sellers through this difficult period.”

Zappy, which operates a multi-carrier delivery platform, is offering practical support to businesses experiencing disruption. This includes priority onboarding, multiple courier options, transparent pricing, and pickups.

Rather than encouraging businesses to simply “switch providers,” Mr Wu said Zappy’s focus is on helping sellers maintain continuity and consumer experience during a fragile moment for the industry.

“Our priority is continuity,” he said.
“Australian ecommerce depends on reliability and trust. We want to help businesses maintain a positive customer experience, especially when the market feels fragile.”

Since the disruption, Zappy has seen an increase in businesses seeking backup courier options, more visibility into delivery partners, and ways to manage fulfilment risk more effectively.

“Sellers are asking important questions about resilience, communication, and customer trust,” Mr Wu said.
“Our role is to provide clarity, not to take advantage. The industry is stronger when we work together.”

Mr Wu said Zappy will continue to work with retailers, and partners, to strengthen delivery resilience nationwide, ensuring that disruptions have minimal impact on consumer confidence.

“A healthy ecommerce industry benefits everyone — sellers, customers, technology partners and courier networks,” he said.‍

“11% of Australians shops online, this figure is low compare to other developed countries, I believe logistics is the bottle neck, when deliveries stay reliable, customers keep shopping, businesses keep growing. That’s what we’re here to protect.”
“This is the time for partnership. If we work together to support affected businesses, the whole ecosystem becomes stronger.”

Businesses seeking support can visit www.zappy.au or contact sales.au@shipzappy.com

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